Since launching our platform, our primary focus has been on ensuring the job listings are relevant, fresh, and tailored to our core audience of job seekers in the Trust and Safety industry. To achieve this, we utilize an API that aggregates job listings from over 100,000 ATS, career sites, and LinkedIn, targeting specific roles such as analysts, moderators, policy professionals, and engineers. We manually review and verify the jobs twice daily to guarantee accuracy and relevance, as our audience values being the first to know when new job opportunities become available. Once the list is finalized we upload via the CSV importer feature on the board.
Prior to launching, we built an initial audience by leveraging our industry network and LinkedIn presence. For nine months, we engaged in conversations, redirected interested individuals to our page, and collected emails from potential users. This pre-launch effort resulted in a thousand users eager to explore our job board upon launch.
While we’ve focused on refining our product, we’re now shifting our attention to marketing efforts. Our strategy includes creating a series of blog posts featuring stories of professionals in the field, aiming to increase exposure and drive traffic to our site. Additionally, we’ll be sharing weekly snapshots of job postings, showcasing our data-driven insights. By developing free resources and optimizing our SEO, we aim to attract more visitors and further establish our presence.
In terms of social media, we’ve concentrated our efforts on LinkedIn, as it is the primary platform used by our core audience and perfectly resonates with our product. We’ve leveraged LinkedIn to engage with our audience, share updates, and promote our job board, allowing us to effectively target and reach our desired demographic.
We also leverage email marketing to keep our audience informed about updates and new job listings. Currently, we’re sending an average of one email blast per week, providing our subscribers with updates on new job postings and stats on previous week postings.
Key performance indicators (KPIs) to date include over 200 premium users (job seekers), with a good balance between monthly and yearly subscribers. We also plan to add the recent Job Boardly addition—the quarterly plan. Since launching, we’ve seen an increase in organic impressions on Google, thanks in part to the support of Job Boardly.
To recap, in terms of marketing, our focus is and will continue to grow across three primary channels: SEO, Email, and LinkedIn. We plan to further optimize our SEO efforts to improve our search engine rankings, increase the frequency and targeting of our email marketing campaigns, and continue to leverage LinkedIn to engage with our audience and promote our job board. Before expanding into other areas, such as partnerships, we aim to maximize our presence and impact across these three primary channels, allowing us to establish a strong foundation for future growth.